I’m frustrated

Why are your books more expensive than on reseller sites?

I have an account with O'Reilly, and I prefer to purchase from you when I can due to your not having DRM. What I don't get is why you're charging more on your site than I can get from resellers? I need to purchase the 4th edition of Active Directory, and when I log in I see a price of $43.99 for the ebook on your site. B&N has it for $36.95, and Google Books has it for for $31.72. That's 28% off! Should I just buy from Google?
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  • Hi Benjamin,
    when you purchase from other resellers, you are typically limited to one format of the ebook.

    When you purchase from us, you get access to all of the formats the book comes in.
    You also get, lifetime updates to formatting or errata, discounts on any future editions that may come out and discounts on the print book.

    It's also worth noting that we do offer members only discounts on our ebook and print books, that you can find details on here:
    https://members.oreilly.com/account/b...

    If you have any further questions or require further assistance,
    You can contact us at:
    1-800-889-8969
    or
    1-707-827-7019 from outside the USA
    7:30 am to 5:00 PST

    Cheers,
    Tai H.
    Customer Service Rep,
    O'Reilly Media
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  • EMPLOYEE
    I’m frustrated
    There's a really simple answer - and this is the opposite of what you hear in the media in the row about agency pricing vs letting resellers discount. We have to set the price high, because those resellers, like B&N and Amazon, get something like 50 to 55% discount from us. They pass part of it along to you.

    If we lower prices, they still get the discount, but we get even less. We can lower prices for short-term sales, but since their discount is keyed to our list price, we can't offer lower every day prices without cutting the amount we get from resellers to levels we can't support.

    There's been a lot in the media about the DOJ lawsuit against Apple and the Big 6 New York publishers for agreeing to use "Agency Pricing," in which the reseller gets a fixed 30% of the publisher's price, but can't discount further. This allows publisher direct sales to compete more effectively with resellers like Amazon.

    Folks out there in the media don't seem to realize that when Amazon subsidizes cheap prices in order to gain Kindle market share, this is unsustainable, and has this counter-intuitive effect of keeping list prices high. Since Amazon uses its increasing market power to demand deeper and deeper discounts (which they then turn around and pass on to the consumer), the only way publishers can keep any margin at all is to keep list prices higher than they otherwise would.
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  • I’m Satisfied
    Okay, thank you! All of the above makes sense, and since you guys *do* offer lifetime updates on the books (which I've seen on a couple of my titles), and offer the multiple formats (which I use: PDF on my PC and .epub on my Nook Simple Touch), the extra price is worth it for the extra value. I'll continue to purchase directly from O'Reilly.

    Thanks, guys!
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