I’m confused

Special deal deadlines are not easy to figure out

I recieved an promotional email that was interesting but the deadline read:

"This deal expires March 30, 2012 at 2:00am PT"

so for someone in the east the deadline would be 5 am March 30th!! Not a particularly useful timeframe, not only is it confusing but also misleading in that I presumed that I would actually have all of March 30th to place my order. As a result I missed this offer and yes I should have been more proactive and done it earlier but that being said it requires that I have to think and one of the first rules of web design is "Don't make me think" (Don't Make Me Think: A Common Sense Approach to Web Usability Steve Krug). In any case I would appreciate a more intuitive deadline that I can easily understand at a glance.

The bottom line was that I lost out on a great sale and you lost out on a customer purchase as well as generating a sightly dissatisfied customer - and no one likes that.
Thanks.
PS i wonder what your shopping cart abandonment rate looks like.
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