I recieved an promotional email that was interesting but the deadline read:
"This deal expires March 30, 2012 at 2:00am PT"
so for someone in the east the deadline would be 5 am March 30th!! Not a particularly useful timeframe, not only is it confusing but also misleading in that I presumed that I would actually have all of March 30th to place my order. As a result I missed this offer and yes I should have been more proactive and done it earlier but that being said it requires that I have to think and one of the first rules of web design is "Don't make me think" (Don't Make Me Think: A Common Sense Approach to Web Usability Steve Krug). In any case I would appreciate a more intuitive deadline that I can easily understand at a glance.
The bottom line was that I lost out on a great sale and you lost out on a customer purchase as well as generating a sightly dissatisfied customer - and no one likes that.
PS i wonder what your shopping cart abandonment rate looks like.
I'm sorry the promotional email expired before you could take advantage of it.
We will of course still honor the deal for you.
If you'd be so kind as to forward me the email along with the title of the book you were trying to get as part of the deal to email@example.com , I'll set up an order for you with the right price.
Or, if it's more convenient for you, give us a ring and one of our other customer service reps will do the same. Just let them know you were trying to get the book with the promotional price and we'll set you up.
You can contact us at:
1-707-827-7019 (Outside the USA)
7:30 am to 5:00 PST
Customer Service Rep,