1. ISSUE 1: I have many O'Reilly books. I got an email with your promotion: 50% off 25 e-books, and began the order process. I started to order two. Then in my Shopping Cart, the promotion "Buy 2, get a 3rd free' was prominent on the page. So I ordered another book.
At this point, the issue of not being able to use more than one promotion came into play. I tried using both codes, and of course the pricing changed.
SUGGESTION 1: When one is ordering under one promotional code, don't throw up a second promotion which turns the ordering process into trying to piece together a puzzle about what configuration gives the best pricing.
2. ISSUE 2: Then I tried another configuration--ordering 3 print versions--but found that my order did not qualify for the Buy 2/Get 1. I called your Customer Service and was told that because one of the 3 books was not yet published, the discount could not be applied.
SUGGESTION: Don't push a promotion that has exceptions that are not explained prominently.
3. ISSUE 3: While I really like O'Reilly books and own many, and would like to purchase more from you--your pricing is not competitive. Although I tried several pricing configurations, I could not find one where the cost was less than Amazon. In fact, Amazon's 3-book pricing was 30% cheaper than your 50% off promotion. And, as you know, Amazon's price for print versions is also significantly less than your price.
The numbers just don't make it easy for me to buy from you.
SUGGESTION: Before you develop a promotion, please compare your pricing against Amazon and try to come up with deals that make it cost-effective to buy directly from you. While I know that if publishers discount books too much, retail stores will protest--it is not logical that buying directly from you costs so much more.
I value the importance of independent publishers--but cannot afford to buy from you.
Thanks for listening,
Aaron M. Cohen
Thank you for your thoughtful comments about our prices and discounts, and how we communicate them. I'm sorry to hear that this was a frustrating experience, but we honestly appreciate that you took the time to let us know about it. I've made sure that the online and marketing teams saw your feedback.
Also, I'd like to offer you a free ebook for your time. Let me know which ebook you'd like, and I'll add it to your account.
Again, we really appreciate that you took the time to write. And thank you for buying our books, whether direct or elsewhere.
O'Reilly Media Customer Service Team
Thank you for your meaningful response. I found it encouraging that you take feedback seriously. As I said in my original post, I'm a great fan and buyer of O'Reilly books. You are a great publishing company. I hope that my experience and suggestions are helpful,
I will take you you up on your offer of a free book: I would like "iPad: The Missing Manual."
Aaron M. Cohen
This Fall, I am launching a major new Web portal for Baby Boomers--and will be glad to recommend O'Reilly books in my "Best" listings. Additionally, I have been planning to use Amazon's Affiliate Program to recommend and sell some of your books. Now, I will contact the appropriate O'Reilly department to explore if you have an Affiliate Program whereby you can benefit directly from any books purchased from my site.