I’m sad

New daily deal pricing not good

I personally think this recent change in the daily deal eBook pricing from $9.99 to a variable and higher price point is the wrong direction for O'Reilly. I had written to O'Reilly to actually reduce the eBook prices further. Multiple price points for the eBook deal of the day, that too above $9.99, makes them really unappealing. Having bought several books from the daily deal, I for one will no longer buy anything above $9.99, since I believe that most eBooks should be priced below that price point. Maybe price points of $9.99, $7.99 and $4.99 would be a better choice.
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  • Hello,
    Thanks very much for your feedback on our ebook pricing.
    I'm sorry you're not pleased with the changes to the price changes we've made.

    We do still have apps available through the Android Market, Itunes and Amazon that fall under the $9.99 price tag.
    If you purchase the apps from the other online merchants, keep in mind you are only purchasing that format (.apk, epub or mobi, respectively) and not all the formats we have available on oreilly.com.
    Usually the apps will be $4.99 and $5.99.

    Again, I thank you for taking the time to let us hear your thoughts on our ebooks.

    Cheers,
    Tai Hake
    Customer Service Rep,
    O'Reilly Media
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  • I’m sad
    2
    I have stopped buying ebooks from O'Reilly ever since the prices started going beyond $9.99. As suggested here, it would be very helpful for people from outside the US to have ebooks, especially daily deal books, priced cheaper. It could also help reduce piracy. The fact that O'Reilly provides the same book in multiple formats without DRM is great. But I don't feel that justifies an increase from $9.99. If anything, you should revolutionize the ebook market with titles that are more affordable and cheaper.

    Has this idea been under consideration for 4 months and no change has happened all this while?

    Please reduce your daily deal ebook prices.

    Thanks.
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  • 3
    I'll echo this sentiment. At $10 or less, an eBook is essentially an impulse buy. I'm inclined to purchase the eBook if I think the topic is interesting. At 50% off, I'm much more selective about the purchase, and I really have to be sold on the particular book. That can be pretty rough when the deal of the day is a newly published book with very little feedback.
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  • I’m frustrated
    Couldn't agree more.
    I was looking at buying: Professional ADO.NET 3.5 with LINQ and the Entity Framework
    Wanted the ebook version so that I could read it on my Sony PRS.

    But really - 33 USD?! For an ebook?

    *And* it's only in PDF - which means that it's horrible to read on the small screen of my ebook reader, as it has to resort to 'reflowing the text'.
    Not even an epub version?

    Come on people. Poor. Very poor.
    • @whitters1793, thanks for your comments about ebook pricing and formats.

      I'm checking with our ebooks team to see if we can make an epub version available for Professional ADO.NET 3.5 with LINQ and the Entity Framework. I'll let you know if that becomes available.

      Regarding the price, we have some discounts for customers who have a free oreilly.com membership. You can find ebook discount details on the membership benefits page. I hope this helps.

      Regards,

      Rachel James
      O'Reilly Media
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  • I’m sad
    I have to agree with the comments about impulse-buying an ebook at the $10 price point.

    Anything above that point and I have to wonder if I really need the book and feel that I should research the book before making a purchase. More often than not, I then end up not buying the book.

    An additional point from non-U.S. readers is that the higher the price point, the more likely that we should really be paying import duty or taxes of some sort. The U.K. requires VAT to be levied on ebooks (although physical dead-trees are zero-rated for VAT).

    I believe that the magic figure for import taxes in the U.K. is £15. As a result, I would not buy an ebook which is priced close to or above £15 because it would be too much hassle for me to work out how to pay the taxes.

    I have been impulse-buying $10 ebooks from Informit for quite a while now (who also do more than one format on most ebooks).

    As I have really enjoyed the O'Reilly books (physical dead-tree versions) I have bought in the past, I wish that some of those ebook purchases could have been from O'Reilly.
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  • Hello,
    if you have your print books registered on oreilly.com you can get the ebook upgrade for $4.99. The details of this will be here:
    https://members.oreilly.com/account/b...

    We do not charge tax on ebook products.

    Cheers,
    Tai Hake
    Customer Service Rep,
    O'Reilly Media
    • Is it possible to arrange a similar service as pbook->ebook for ebook->pbook? Since the printing shouldn't be a relatively small portion of the price, it would be good customer service to left people order the pbook cheaper if they have already purchased the ebook.

      I'd like to save trees, and shelf space, but sometimes I might want to have the physical copy, if I like the book very much.

      A deal such as bundle price - ebook price might be one idea.
    • Hello,
      yes it is possible to do so. If you have purchased the ebook from us, you can get the print book for 40% off the cover price. You can find the details of that promotion on the same link:
      https://members.oreilly.com/account/b...

      Next to your registered ebooks, you will see a yellow button labeled "40% off print edition". Clicking on that button will put the item in your cart and manually input the discount code for the order.

      Cheers,
      Tai H.
      Customer Service Rep,
      O'Reilly Media
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  • Hi Roland,

    Thanks for taking the time to share your thoughts about this. I don't expect that we will set a fixed price for our ebooks, but we do continue to think about price and to offer discounts.

    Also, we have been publishing a lot of more focused, shorter ebooks recently, and including them in our sales. Some of these are less than $20 and less than $10 when on sale. Check out our deal of the day feed for some examples.

    Also, for real impulse buys, you might be interested in some of our free ebooks, like What's New in Java 7?, What Is HTML5?, What Is Node?, and Big Data Now: Current Perspectives from O'Reilly Radar.

    Thank you again for writing us. We appreciate your feedback.

    Regards,

    Rachel James
    O'Reilly Media
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  • Hello Tai and Rachel,

    Thank you for your prompt and enlightening replies.

    Possibly one thing that I forgot to mention is that my $10 impulse ebooks purchases from Informit are their daily "ebook deal of the day" (actually $9.99, but I wasn't quibbling about 1 cent).

    Informit do a daily "ebook deal of the day", which costs a fixed $9.99 and is supposed to change every day, although it doesn't always change daily.

    This encourages me to check their site each and every day. It also encourages impulse purchases because I know that if I "sleep on it", the deal is unlikely to be around the next day.

    I also was hoping to enquire about the registering of print books online.

    What happens if I register my print O'Reilly books online and buy the ebook, then at some point later the bookshelf space (or lack thereof) causes my printed copy to be found a new home via the local charity shop? What is the status of my ebook copy? Do I still legally own the ebook copy, even though I no longer own the printed version?

    Also, regardless of whether or not O'Reilly charge tax on ebooks, I have been lead to believe that technically any imports (electronic or otherwise) above that magic £15 figure become eligible for U.K. tax.

    Physical imports can get intercepted by the Royal Mail who, if they do intercept the import, kindly pay the tax for you and then charge you both the tax and a nice commission on top.

    I have no idea how to pay tax on electronic imports, so I side-step the problem by not buying stuff close to or above that magic £15 figure.

    Regards,
    Roland Rosier
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  • So just a comment on this, the old way the you did discounts meant that the daily deal stacked with discounts given for very reasonable price and I would often buy the books because I thought they might be interesting.

    The comments about the apps are interesting given that you have published how to extract the epub from them, however I would prefer to buy them properly.
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  • I’m contented
    I know this is an ancient thread, but I want to be the (so far) lone voice in here saying that your current (>$10) e-book "daily deal" pricing is perfectly fine. I have bought a few e-book/video deals and in nearly every case I felt like I was getting a very good value for my money. So what if it's $12 or $18 or $22 instead of $9.99? If I'm buying the daily deal, it's usually because it's already on my want-list and the deal just gives me the impetus to finally buy it.

    We must remember all that goes into writing and publishing a book. It's not an easy or wildly profitable business anymore. It's doubly hard for narrowly-tailored books such as the vast majority of O'Reilly's catalog, as their potential audience size is extremely limited. Income has to be generated or authors will stop bothering to write and publishers will stop bothering to publish.

    As with any business, a calculation is performed to maximize the product of quantity sold and price. If they could sell a ton more at a much lower price, they would do it, as the product would be more profitable. Obviously, they've found a higher price point to make more sense for their business.

    As a book buyer, sure, I'd be more likely to bite on a book on my "maybe" or "low priority" list if it was a lot cheaper. But O'Reilly kind of shoots themselves in the foot if they give away a $30 e-book to me for $10 when it's one of the ones on my "must buy" list. And I'll never buy a book that is way off-topic for me, no matter how cheap it is.

    I will add one thing I would like to see: daily deals on *print* books. I know the economics aren't nearly the same as with digital delivery, but I still vastly prefer dead-tree books to any e-reader. Even better would be a daily deal on print that was coordinated with Amazon and Indigo (in Canada), so one could use the free-shipping option they provide (important for Canadian customers who don't get free O'Reilly shipping). A cheap daily deal with a minimum to achieve free shipping would entice people to pick another 1-2 books to buy at the same time, thus increasing overall sales. (I know that's a fairly pie-in-the-sky idea.)
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