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Illogical pricing; silly restrictions

http://shop.oreilly.com/product/97805...
Why is the e-book $36 when I can pick up the physical book at Barnes & Noble for $28?
Google offers it to me for $20, on condition that I switch from iBook to THEIR app.
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    Hello John,

    We've discussed this issue on other threads in the past. The short and equivocal answer is that we don't control what other retails charge for our products. Think of it as a grocery store where milk or meat or other items are on sale to bring customers in. With that said, we provide compelling discounts for oreilly.com members that often exceed what you can get elsewhere. Also, ebook customers have lifetime access to ebooks they purchase from oreilly.com, as well as a choice of multiple formats, free updates, and many upgrade offers. Give it a try if you haven't already. If you're not 100% satisfied we'll give you a full refund.

    Regards and thanks for writing. --Allen
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