While I love the O'Reilly Ebook Deal of the Day, and applaud O'Reilly media for being a forerunner in eBook publishing, I would like to provide some feedback.
First, I think that the US$9.99 is a good price-point for the Deal-of-the-Day. That's a price-point that I am comfortable with. While the price I've been seeing for the last couple of weeks is only $5 more, it is enough that I'm not willing to spend for an impulse-buy of a book that I may not use. If it is a book that I was already going to buy, then I may go for it, but probably not.
Second, I would like to see the retail eBook price reduced overall. Many of the eBooks that I see are priced at $24, but I've seen as high as $44 (Active Directory Cookbook, 3rd ed.). I love that book, but I was able to procure a "Dead-Tree Edition" via Amazon for less than half of that price including shipping. (note that I did still buy the ebook when it was the d-o-t-d...)
I'll be the first to admit that I know little about the specifics about the economics of ebook publishing, but being fairly representative of O'Reilly's target audience (Cross-Platform SysAd who spends a fair amount of time Coding) I can say that the regular prices seem steep.
I've been a happy patron of O'Reilly Publishing, and a cheerleader (get that image out of your head...) of eBooks (particularly the d-o-t-d), but I would be happier seeing lower price-points, and a much more vibrant ambassador.
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Thank you very much for your comments and feedback - we definitely love to hear how our consumers are feeling about our products and promotions.
In response to the new pricing for our Deal of the Day eBooks - we made the changes to reflect the original pricing of each eBook. Some eBooks will stay at the $9.99 price point, while other titles, whose original prices are higher, will reflect that in the DOD pricing.
And in regards to why our eBook prices can be higher than other vendors, such as Amazon, this is because we give you access to multiple formats, so that you can utilize the book on any type of reader or device you might have. Typically our eBooks come in pdf, modi, ePub and Android formats (we also now have Daisy, which is an audio format for the visually impaired). You are given access to all these formats, and can download any of them, as many times as you would like.
Another benefit to purchasing eBooks directly from us is that any time an update is made to the physical book, your eBook will be updated free of charge. Our eBooks are also DRM free, which means you can copy, paste and print out pages as needed.
I hope this helps explain a little of the reasoning behind the pricing of our eBooks. If you have any other questions, please feel free to respond to this post - or to contact our Customer Service team at (800) 889-8969/ internationally at (707) 827-7019 or by email at firstname.lastname@example.org.
Thank you again for you interest in O'Reilly books!
I personally think this is the wrong direction for O'Reilly. I had written to O'Reilly to actually reduce the eBook prices further. Multiple price points for the eBook deal of the day makes them really unappealing. Having bought several books from the daily deal, I for one will no longer buy anything above $9.99, since I believe that most eBooks should be priced below that price point. Maybe price points of $9.99, $7.99 and $4.99 would be a better choice.