Can I see Table of Contents for Designing for Behavior Change before buying it?

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  • Greetings,

    Thanks for your interest in Designing for Behavior Change. Here is the Table of Contents:

    Designing for Behavior Change O’Reilly Media, Inc. 6/25/2013
    Preface i
    What Does It Mean To Design for Behavior Change? ii
    Who This Book Is For v
    What types of behaviors can this help with? viii
    How this Book Came About xi
    The Chapters Ahead xiii
    Let’s Talk xv
    Section 1: The Mind and Behavior Change 1
    Chapter 1: How the Mind Decides What to Do Next 2
    Parallel Worlds 2
    Making Sense of the Mind 3
    Most of the time, we're not actually "choosing" what to do next 4
    Even when we “choose”, our minds save work 10
    The Obvious, Simple Stuff is Really Important 13
    A Map of the Decision Making Process 14
    On a Napkin 15
    Chapter 2: Why We Take Certain Actions and Not Others 17
    A Simple Model of When, and Why, we Act 18
    The CREATE Action Funnel 25
    On a Napkin 29
    Chapter 3: Strategies for Behavior Change 30
    A decision or a reaction: three strategies to change behavior 30
    Strategy 1: Cheating! 32
    Strategy 2: Habits 38
    Strategy 3: The Conscious Choice to Act 46
    On a Napkin 46
    Section 2: Design the Product 47
    Designing for Behavior Change O’Reilly Media, Inc. 6/25/2013
    Chapter 4: Know Your Users 49
    Preparing for the Task 49
    Know Your Users 51
    Put actor, action, and outcome together 55
    On a Napkin 57
    Chapter 5: Structuring the Action 59
    Start the Behavioral Plan 59
    Tailor It 62
    Simplify It 62
    Make it “Easy” 65
    On a Napkin 67
    Chapter 6: Constructing the Environment 68
    Tactics 68
    Increase Motivation 69
    Trigger the User to Act 71
    Generate a Feedback Loop 72
    Knock out the Competition 73
    Remove or Avoid Obstacles 74
    Update the Behavioral Plan 74
    On A Napkin 75
    Chapter 7: Preparing the User 76
    Tactics 77
    Narrate Action 77
    Associate with the positive and the familiar 78
    Educate your Users 79
    Update the Behavioral Plan 79
    Assess the Strategies and Tactics So Far 80
    On a Napkin 81
    Chapter 8: From Conceptual Design to Interface Design 82
    Take Stock 82
    Extract the Stories or Specs 82
    Provide Structure for Magic to Occur 86
    On a Napkin 92
    Designing for Behavior Change O’Reilly Media, Inc. 6/25/2013
    Chapter 9: Reviewing and Fleshing Out the Interface Designs 93
    Look for Big Gaps 93
    Look for Page-By-Page Opportunities 96
    On a Napkin 106
    Chapter 10: Turning the designs into code 108
    Put the interface design in front of users 108
    Build It 109
    On a Napkin 110
    Chapter 11: Setting the Benchmark: Measuring Impact 112
    Why Measure Impact? 112
    Where to Start: Outcomes and Metrics 115
    How to Measure 118
    Determining Impact: Running Experiments 121
    Determining Impact: Unique Actions 127
    Other Ways to Determine Impact 128
    On a Napkin 131
    Chapter 12: Identifying Obstacles and Measuring the Impact of Changes 132
    Watch Real People Using the Product 132
    Check your Data 133
    Figure out how to fix the obstacles 138
    On a Napkin 140
    Chapter 13: Learning and Refining the Product 142
    Determine what changes to implement 142
    Measure the impact of each major change 145
    When is it ‘Good Enough’? 148
    How to (Re-)Design For Behavior Change With an Existing Product 148
    On a Napkin 149
    Section 3: Putting It Into Practice 151
    Chapter 14: Picking Your Battles: Finding the Right Behavior to Change 152
    What you’ll find here 152
    The Product’s Vision and Outcome 155
    Identify additional Constraints 160
    From User Outcomes to User Actions 161
    Designing for Behavior Change O’Reilly Media, Inc. 6/25/2013
    Know your Users 163
    Select the Ideal Target Action 165
    On a Napkin 166
    Chapter 15: Common Questions and Pitfalls 168
    Repeated versus Once-Off Behaviors 168
    Tips for Applying this Book 172
    Working with Academic Researchers 175
    Business Models for Designing for Behavior Change 177
    Engagement First, Then Behavior Change 180
    Chapter 16: Conclusion 181
    Why we’re here 181
    Three Lessons 182
    A Quick Review of Designing for Behavior Change 183
    Closing Thoughts 185
    Appendix 1: Glossary of Terms 187
    Appendix 2: Resources to learn more 190
    Appendix 3: Bibliography 197

    Thanks and have a great day!

    Kind regards,
    Paul Fichera
    Customer Service Representative
    O'Reilly Media
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